FAQ - Community Give-Back Challenge

September 29th is the third annual Sports Day in Canada - a national celebration of sport, from grassroots to high-performance, in communities across the country.  The vision of Sports Day in Canada is to reach out to all Canadians to build, solidify and celebrate the role of sport in our country.  

Sports Day in Canada is presented by CBC Sports, ParticipACTION and True Sport and is an opportunity for all Canadians to celebrate the power of sport to build community.

The True Sport Community Give-Back Challenge provides True Sport members with an opportunity to give back to their communities by, volunteering their time or creating an event and donating the proceeds to a local community charity or cause.

True Sport members can demonstrate one of the unique characteristics of the True Sport Movement – putting values into action and unleashing the power of positive sport to create healthy vibrant communities.

True Sport members who participate in the True Sport Community Give-Back Challenge will be asked to submit a You Tube video, photograph(s) and/or a story depicting what they did and how they did it to www.truesport.ca/challenge in order to be eligible to receive a cash award that they can use to help their group or organization continue to live the True Sport Principles in their community.

Frequently Asked Questions

What is the main objective of the True Sport Community Give-Back Challenge?
The True Sport Community Give-Back Challenge provides True Sport members with an opportunity to showcase their commitment to their communities by volunteering their time or hosting an event and donating the proceeds to a local charity or cause while also demonstrating how True Sport can make a positive difference in the lives of others in their community.  

What types of projects will be considered for the True Sport Community Give-Back Challenge?
Projects may include but are not limited to:

• Cleaning up a local park
• Volunteering at a local food bank, hospital, or senior’s home
• Contributing to community building projects such as erecting a play structure or collecting gently used sporting goods for donation to those who are less fortunate
• Hosting an event/activity whose proceeds will benefit one or more local charities

Check out the 2010 and 2011 winners and finalists for addtional inspiration.

How can I apply for a True Sport Community Give-Back Challenge Award?
Complete the True Sport Community Give-Back Challenge online application form at www.truesport.ca/challenge. Don't forget to also register your event at www.cbc.ca/sports/sportsday.

Who is eligible to apply for a True Sport Community Give-Back Award?
All True Sport members are eligible to apply. If you are not a True Sport member but you believe that good sport can make a great difference visit www.truesport.ca/declare to learn how you can become a member of True Sport. There is no cost to join the True Sport Movement – only your commitment to the True Sport Principles.   

What are the evaluation criteria for the True Sport Community Give-Back Award?

• Submission will be evaluated and shortlisted on a variety of criteria including but not limited to the following; community impact, ability to motivate others to get involved, innovation and creativity, ability to connect and work with others to make a greater difference.
• The finalists will be selected in early September and profiled on CBC Sports as well as at www.cbc.ca/sports/sportsday and www.truesport.ca/giveback.
• The winners will be announced during the 2012 Sports Day in Canada broadcast on CBC television on September 29^th, 2012.

How many awards are available?
In 2012, three awards are available - $2,000 and $3,000 for the runners up and a grand prize of $5,000.

What is the deadline for applications?
Registration and activity submissions must be complete on or before September 5^th, 2012. Finalists will be announced in early September and voting will take place between September 24-26, 2012 at www.truesport.ca/votenow. The winners will be announced during the 2012 Sports Day in Canada broadcast on CBC television on September 29^th, 2012.

If our group receives an award how long will it take to receive the cheque?
Awards will be distributed in October 2012.

If our group receives an award, what do we need to do?
Award recipients will be required to share text, photos and videos (including waivers) outlining their activities for use in True Sport promotional materials.

What will each True Sport Community Give-Back Award recipient receive?
Each recipient will receive a cash award and recognition in various communication pieces including the True Sport website. 

Are there any restrictions on how the award money can be used?
The award monies must be used in accordance with the True Sport Principles and the values of fairness, excellence, inclusion and fun.  

What is True Sport?
True Sport is a network of Canadians who share a commitment to the belief that good sport can make a great difference in the lives of all Canadians. True Sport is supported by the values of fairness, excellence, inclusion and fun; it is about athletes, parents, coaches and officials across the country giving voice to the great good that sport can do not only for individuals and their teams but also for the communities they live in.