True Sport values and principles were identified by Canadians through a series of consultations from coast to coast.
Leading this consultation, as well as subsequent programs and initiatives, has been a not-for-profit organization called the Canadian Centre for Ethics in Sport (CCES). The CCES helped create True Sport in the early 2000s in an attempt to go further upstream and address the root causes of unethical sporting behaviour, before they could become manifest in our high performance athletes. At the time—and still today—the CCES wanted to look at what could be done early in an athlete’s career to shape the kinds of attitudes and beliefs that would prevent him or her from engaging in unethical behaviour down the road. Respecting its early leadership and involvement, the CCES has not created True Sport alone. True Sport is truly member-based and member-driven; others that have taken an early leader approach to sharing, promoting and supporting the True Sport Principles, include Skate Canada, the town of Huntsville and Yukon Territory.
The True Sport Secretariat is the central coordinating office for the Canadian Strategy for Ethical Conduct in Sport. The Strategy is an undertaking by all Federal, Provincial and Territorial governments and leading sport organizations to collaborate on preventing unethical behaviours and promoting ethical conduct in Canadian sport. The Secretariat helps coordinate True Sport activities, providing a base of operations for partnerships, shared resources and leadership around values-driven sport.
The True Sport Foundation is committed to ensuring that sport makes a positive contribution to Canadian society, to our athletes and to the physical and moral development of Canada’s youth.
"What True Sport does, it has given us something to hang our hat on. I think that is something for volunteers whatever sport they are involved in. They’re going: “yes we’re true sport ,...