Jennifer Keith is the Senior Manager, Engagement for True Sport. Jennifer brings 12 years of professional experience in sport at the local, regional, provincial and national levels to the True Sport team. In 2007, she joined True Sport as National Projects Manager to initiate the True Sport Community Fund, a funding program targeting under-represented groups across Canada that fosters access and inclusion to sport. In her current role, Jennifer actively promotes the growth of values-based sports initiatives – true sport – within communities across the country.

Prior to joining the True Sport team, Jennifer spent 10 years working in community soccer as the Executive Director of Soccer New Brunswick, District Administrator of the Eastern Ontario District Soccer Association and with the Ottawa-Carleton Soccer League.