Contributed by to the True Sport Movement

The Challenge:

The need to motivate youth to be physically active is well-known and many programs have been developed to tackle the issue, yet 90 per cent of Canadian children and youth are still failing to meet the guidelines outlined in Canada's Physical Activity Guides for Children and Youth. Sport participation in 15-18 year-olds declined from 77% to 59% between 1992 and 2005, and many children and adolescents spend 4-6 hours of their discretionary time in front of a screen each day. (Source: Active Healthy Kids Canada)

A wide range of factors influence whether or not young people are physically active, including lack of social support, the cost of equipment and programs and the overarching challenge of making a connection with inactive youth.

Against this backdrop, Coca-Cola Canada has retained ParticipACTION, the national voice of physical activity and sport participation in Canada, to assist in the design and execution of Sogo Active, a unique approach and framework for inspiring “for youth by youth” group activity in the community.

The Program:

SOGO Active is unlike any other youth fitness initiative because it gives young Canadians the tools to design, change and control their own individual get active plan.

Sogo Active puts the "active" in interactive. Join today, so that you can set personal goals and track your progress. Create or join Sogo Active groups to arrange games and activities in your area.

A network of provincial and territorial organizations will help activate the program and will provide support for youth groups that participate in Sogo Active within their communities, including assisting with access to facilities, equipment and resources that youth require for their activities.

Click here to visit the Sogo Active website.